Arc'quest
TIMELINE
April 2024 (24 Hours)
ROLE
Product Designer
TEAM
Kimberly Tran
Kennedy Yung
Giorgia Markos
TOOLS
Figma
OVERVIEW
Arc’Quest is a gamified wellness app concept designed for Arc’teryx, encouraging users to engage with outdoor activities through challenges, rewards, and personalized recommendations.
At UBC’s YouCode Hackathon, I led the product design, shaping the product experience from concept to high-fidelity prototype within 24 hours.
Our focus on clarity, cohesion, and real-world scalability earned us 1st place.
THE PROBLEM
How might we use technology to deliver an omnichannel experience that promotes wellness and encourages outdoor activity?
Arc’teryx’s in-store, online, and mobile experiences felt disconnected, making it harder to create a consistent brand experience across touchpoints.
The challenge was to balance:
Engagement: motivating users to stay active.
Consistency: aligning mobile, in-store, and digital touchpoints.
Wellness: supporting physical, mental, and social health.
INSIGHTS
People are more likely to stay engaged when the experience feels personal, rewarding, and connected to real-world activity.
From the brief and early research, I saw an opportunity to connect exploration, wellness, and rewards into one seamless experience rather than treating them as separate parts.
That insight shaped the product around:
Personalized activity discovery.
Real-time movement tracking.
Rewards and points through challenges.
Gear recommendations based on activity.
THE SOLUTION
A unified, gamified outdoor experience; Arc’Quest connects exploration, wellness, and rewards into one seamless platform, allowing user to:
Discover outdoor activities tailored to their location and interests
Track their movement and progress in real time
Earn rewards and points through challenges
Receive gear recommendations based on activity
The experience bridges digital and physical touchpoints, creating a cohesive Arc’teryx ecosystem
KEY FEATURES
Discover the outdoors, tailored to you.
The activity feed surfaces personalized outdoor experiences based on your habits, location, and conditions so you can easily find your next hike, walk, or wellness moment without the friction.
Gear Integration
Get gear recommendations matched to what you're doing, so you're always prepared for the activity ahead.
Rewards System
Earn points and incentives for staying active
THE OUTCOME
Arc’Quest won 1st place at the YouCode x Arc’teryx Hackathon 2024.
We also received thoughtful feedback from industry designers, especially around how well we blended wellness with technology and kept the experience clear and intuitive.
The project showed my ability to take a broad prompt, shape a focused product direction, and turn it into a polished prototype under a tight deadline.
WANNA SEE MORE?
Want to hear more about the hackathon and the late night crash outs? I’m happy to chat more, please reach out to me at boluiabiola@gmail.com!