ARCQUEST
"Where the quest for adventure meets the journey to wellness."
At UBC’s YouCode Hackathon, I worked with a cross-functional team to design Arc’Quest—a gamified app concept for Arc’teryx that promotes wellness through local outdoor activities.
I led the UI/UX design in Figma, creating a reward-based interface that recommends gear and tracks activity. Our clear user focus and polished prototype earned us first place.
Role:
UI/UX Designer
Duration:
April 6, 2024 - April 7, 2024 (24 Hours)
Team:
Kimberly Tran, Kennedy Yung, Giorgia Markos
Tools:
Figma
"How can we use technology to deliver an Omnichannel experience that engages customers and promotes wellness and healthy lifestyles?"
The Challenge:
Brainstorming:
Encourage engagement in outdoor activities
through personalized recommendations, gamified challenges, and rewards systems.
Deliver a unified omnichannel experience
by aligning messaging and features across mobile, in-store, and wearable platforms.
Promote a holistic definition of wellness
includes mental, emotional, and social well-being—not just physical fitness.
Research:
After identifying our goal—creating a gamified wellness app—we analyzed Arc'teryx’s omnichannel experience and noted inconsistencies between their in-store, website, and mobile platforms. We aimed to bridge this gap by designing a unified platform that encourages outdoor exploration and healthy habits. Market research showed a lack of holistic apps combining route planning and wellness, aside from Komoot, which focused solely on trails.
Design Goals:
Informed by early research on wellness and outdoor activity habits, we established the following design goals to guide Arc'Quest’s development:
Arc'quest is an integrated platform that incentivies and facilitates outdoor activities, wellness practices, and eco-friendly behaviours
Our Solution:
Initial Sketches
High-Fidelity Wireframe
Our project won first place at YouCode x Arc’teryx’s 2024 Hackathon. Judges praised our thoughtful integration of wellness, design consistency, and the potential for real-world scalability. The final prototype showcased a unified outdoor experience that connected gear, route planning, and reflective practices
The Outcome