Role
Head of Design
Timeline
January 2025 - September 2025
Team
4 Developers, 2 Product Managers
Skills
Branding, UI Design, Design System
Overview
Tribe is a social event-discovery platform designed to help people get out, show up, and stay connected.
The platform brings event discovery, friend activity, and seamless ticket purchasing into one streamlined experience. With a focus on simplicity, community, and real-time visibility, Tribe aims to make planning social outings feel effortless and intuitive.
Guided by their tagline, “Hangout with Friends, Rediscover Your City, Find Your Tribe”, the company positions itself as a tool for building connection and making it easier for people to discover moments that matter.
Problem
Going out is social, but event discovery is not
Users rely on scattered sources (Instagram, word of mouth, group chats) to find events
Most platforms prioritize ticketing over discovery and curation
There is no central place to see what your friends are attending or what fits your vibe
Gen Z users want experiences that feel curated, social, and culturally relevant
Insights
A great night out is…
Social
People decide based on who’s going, not just the event
Cultural
Taste, aesthetics, and community shape decisions
Frictionless
If planning takes too long, it doesn’t happen
Solution
Designing a social layer for the city; Tribe transforms event discovery into a shared experience
Users can:
Explore events through their friends and networks
See what’s happening in real time across the city
Discover events tailored to their taste and interests
From discovery to planning to ticketing, everything lives in one place
See what’s happening, right where it’s happening.
The Live Map shows real-time event posters placed directly on the map at their exact locations. Instead of searching or guessing, you can quickly scan your city and see what’s going on around you in the moment.
Wanna see more?
Want to hear more about the design competition and the late night crash outs? I’m happy to chat more about my process over a call. Reach out to me at emmiwu[at]sas[dot]upenn[dot]edu !